Alanna Murrell is the Director of Public Affairs and Client Engagement at Cover, managing effective communications between senior management and other portfolio companies under Highland Poe, the holding company. She executes communication strategies for clients, oversees special projects, manages public affairs campaigns, and assists in business development and content creation.
Alanna is a multi-faceted communication expert with professional experience in public health policy, project management, marketing, technical and creative writing, editing, business development, content creation, and more.
Before joining Cover, Alanna held a policy project management position at Black Women’s Health Imperative (BWHI). She covered anti-tobacco laws, voting rights, climate change, water infrastructure issues, rare disease diversity, and more to elevate public health policy. Alanna managed various policy publications and organized webinars and panels involving members of congress, legislative staff members, celebrities, doctors, health advocates, and stakeholders. She assisted as a working group advisor for the Rare Disease Diversity Coalition and was co-chair on the Biden-Harris Administration Table for the Liberate Abortion Coalition. Alanna corresponded with the media, supported broadcasting and advertising efforts, and created impactful content to engage audiences and elevate messaging. She spoke publicly in webinars, panels, congressional briefings, and national public health conferences to educate, advocate, and mobilize for Black women’s health and social equity nationwide.
Before working with BWHI, she served as an Impact Strategy Community School Coordinator with United Way, assisting elementary school teachers during the pandemic to better engage students and assist families in the community. As a Marketing Coordinator for Brudis & Associates, Inc., she wrote and edited proposals while assisting executive staff in business development efforts, expanding business opportunities for the company.